University of Talca
 

JANUARY  2020, Vol 15, Issue 1, Journal of Theoretical and Applied Electronic Commerce Research

ISSN 0718–1876 Electronic Version

 

FACULTY OF ENGINEERING - UNIVERSITY OF TALCA

    C  O  N  T  E  N  T  S
 

 

 

Editorial

 

Editorial: How Digital Innovators Achieve Customer Value

 

   

Christof Gellweiler and Lakshman Krishnamurthi ..................................................

    

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Research

 

Mobile Payment: The Hiding Impact of Learning Costs on User Intentions

 

   

Francisco-Jose Molina-Castillo, Carolina Lopez-Nicolas and Mark de Reuver ..................................................

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Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan

 

   

Hsiaoping Yeh ..................................................

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Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective

 

   

Fedric Kujur and Saumya Singh ..................................................

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Grey Relational Classification of Consumers' Textual Evaluations in E-Commerce

 

   

Hüseyin Fidan ..................................................

48   

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Exploring Consumers’ Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement

 

   

Qihua Liu, Xiaoyu Zhang, Shan Huang, Liyi Zhang and Yang Zhao ..................................................

66   

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Detection of Auction Fraud in Commercial Sites

 

   

Farzana Anowar and Samira Sadaoui ..................................................

81   

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How to Boost your App Store Rating? An Empirical Assessment of Ratings for Mobile Banking Apps

 

   

Anuj Pal Kapoor and Madhu Vij ..................................................

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